The Promoter role is designed for the people who bring the crowd: they see data limited to their own sales channel and they have a tracked link to spread around. You, as an administrator, see every channel in the dashboard and in the reports. The personal link, though, is not exclusive to the role: every member with a username has one.
At a glance
- Where: organization console → the section with the eyebrow Promote and the title Your personal link (Copy link, WhatsApp) and the Links to share by event block (Copy link for every public future event); event dashboard → Event link card → Copy link.
- Who has the link: any signed-in member with a username, whatever their role; the channel is the username itself.
- Format: the public address of the personal landing page or of the event followed by the channel parameter and the username.
- Permissions of the Promoter role: View events, View event reservations, View event statistics, View event analytics, View event report, View event views, View event reservation metrics, View organization reservations, View organization reservation details, View upcoming event reservations, plus the promoter notifications. It does not have Manage events, Manage event reservations, Manage event marketing, Export event data or Manage access and entries.
How attribution works
- When a fan opens a link with the channel parameter and starts the reservation, the username is checked against the channels of the event and written on the cart when the cart is created. There is no cookie and no memory: if the fan reaches the checkout without the parameter, the reservation is not attributed.
- A channel that is not valid for that event is refused and blocks the start with The access type is no longer available. Try selecting another option.
- In the Reservations report the Channel column shows the Organizer link badge followed by the badge with the username of the promoter (for tracking channels, with the name of the channel); orders without a channel show a red badge with the name of the app.
Step by step
- Invite the promoter. From Organization members → Invite users assign the Promoter role; the collaborator has to accept the invitation and have a username set in their profile.
- The promoter picks up their link. In the organization console the Your personal link section shows Share it with your contacts: they will see your personal landing page and every sale will be attributed to you., the Attribution label with the recognized name, the address of the landing page, Copy link and WhatsApp (it opens a chat with the text Discover … events: …). The Links to share by event block (Each link is valid only for its event. If the buyer changes event, use the personal landing link.) lists the public future events with Copy link; beyond the first ones, Show … more events or Show one more event appears, and Show less to close it again.
- Alternatively, from the event dashboard the Event link card shows the address with the channel of the signed-in user and the View event page, Copy link and Share buttons; the hint explains that the link attributes reservations and revenue to the channel and lets you filter the reports by channel.
- The promoter spreads the link in their chats and on their social networks.
- Follow the results. In the event dashboard the Sales channels table has one row per promoter with Reservations qty, Access passes qty, Commissions, Pre-sale rights, Total and Entries, and the link to copy; in the Statistics the Sales channels chart; in the Reservations report the Filter by channel filter; in the Conversion report the Search by channel ID or name field.
What a Promoter sees
| Page | What they see | Limit |
|---|---|---|
| Event dashboard, Reservations report, Statistics, View report, Conversion report | Data and orders of their own channel. | The filter on the channel is forced and cannot be changed. |
| Reservation management, Customers, Customer details | Reservations and customers of their own channel. | Same restriction. |
| Exports | Only Export privacy CSV and Export privacy PDF of the Reservations report, filtered on their own channel. | Export CSV, Export PDF and the exports of Reservation management and Customers require Export event data, which the role does not have. |
| Event editing, manual reservations, cancellations, entry scanner, promotions, tracking channels, tax data | Not available. | The management permissions are missing. |
Tickets reserved for promoters
- In the Visibility section of a title, with Limited visibility, the Sales channels list shows the channels of the members grouped under the name of the organization (or Sales channels if the name is missing); the tracking channels are under Marketing channels. Select the promoters and set the Sales quota (Unlimited, Set the same limit for all channels, Set limit per channel): the title can be bought only by those who arrive from their links, up to the quota.
- As an alternative, or in addition, set an Access code to give to the promoter’s contacts.
Messages and errors
| Message | Why it appears | What to do |
|---|---|---|
| There are no future public events to promote for this organization. | In the Links to share by event block there are no public future events. | Use the personal landing link or wait for an event to be published. |
| The Your personal link section does not appear | The user has no username. | Set the username in the profile and reload the console. |
| The access type is no longer available. Try selecting another option. (on the fan’s side) | The link contains a channel that is not valid for that event. | Give the promoter the link copied for that specific event. |
Special cases
- Promoter removed from the team. The sales already attributed stay in the reports with their channel.
- An administrator who shares their own link. Their sales are attributed to their username too: if you do not want attribution, share the public address without the parameter.
- Collaborators without an account. Use the tracking channels, which do not require a member of the team.
Rules and limits
- A link works only for its own event; the personal landing page works for every event of the organization.
- Attribution happens only if the reservation is started from the link with the parameter; there is no later attribution window.
Related articles
- Create a tracking channel for promoters and campaigns
- Export an event’s reservations (CSV and PDF)