The cost of a promotion depends on two choices: how many days it stays active and, for push notifications, how many people it reaches. You set both on the Promote event page before pressing Continue; the Total at the bottom of the page is updated with every change.
At a glance
- Where: Promote event page: the Promotion period section with the Customize button, the Until the event date chip on every package and daily option, the chip with the number of users on the two push options.
- Permissions: the same ones as the promotion: View events and Manage event marketing.
- Default period: From today until the event date. You can bring the end forward or move the start later (scheduled promotion), never beyond the date of the event.
- Push audience: blocks of 100 users, up to the real audience calculated for your event.
Step by step for the period
- Read the current period. In the Promotion period section you see the mode (From today until the event date when the page opens) and the summary From … to …. There is no choice between two entries: there is a single button, Customize.
- Open the window. Press Customize. What you see: the Customize period window with the note Choose when the promotion should start and how many days it should stay active. The period cannot go beyond the event date., the Start date field, the Days field with the hint Maximum until the event date and a calendar.
- Set the dates. Type the date and the days or use the calendar: the Previous month and Next month arrows, the suggestion Select the start date and then the end date., the legend Selected period and Event date. Below the name of the month the chosen range appears; the count is shown as … selected days (or 1 selected day).
- Confirm. Press Confirm period. Result: the mode becomes Custom period and the summary shows the new dates. Until event cancels the customization and goes back to the full period.
- A different period for a single service (optional). Press the Until the event date chip on the card of a package or on the row of a daily option: the same window applies only to that service. This way you can, for example, keep the package for the whole period and the Urgent boost to the top of results only for the last few days. The per service periods then appear in the payment summary.
Step by step for the push audience
- Wait for the count. On the Push to past event attendees and Push to users near the event rows the chip shows Calculating audience… and then the available audience in the format … users. The price is shown per 100 users.
- Add the option. Press Add. If the audience is zero the button shows Not available and the option cannot be selected.
- Choose how many users to reach. Press the chip with the number of users. What you see: the Choose how many users to reach window with the note Increase or decrease by 100 users at a time. The maximum depends on the selected option., the Users to reach counter with the − (Decrease by 100 users) and + (Increase by 100 users) buttons and the hint … users selected. Maximum: ….
- Confirm. Press Use all to select the whole audience or Confirm users for the number you set. Result: the chip shows the chosen users and the total bar shows … for … users (in the singular … for 1 user).
Fields and options
| Field | What it means | Rules |
|---|---|---|
| Start date | First day of the promotion. | From today until the day of the event; a future date creates a scheduled promotion. |
| Days | Duration in days from the start date. | Minimum 1; Maximum until the event date. |
| Users to reach | Recipients of the push notification for that option. | It goes up or down 100 at a time; the maximum is the real audience of the option. The actual number never goes beyond the audience: with Use all on an audience of 250 users you pay for 250 users. |
| Audience of Push to past event attendees | Users who attended past events of your organization. | Only users with marketing consent are counted; the notification reaches only those who have push notifications turned on. |
| Audience of Push to users near the event | Users whose recent position falls within 50 km of the venue. | Same rules on consent and notifications; proximity is estimated from recent positions, not from the city in the profile. |
How the total is calculated
- Package and daily options: price per day multiplied by the days of the period (of the single service, if customized). The total bar spells it out: … × … days until the event or … × … selected days (in the singular … × 1 day until the event and … × 1 selected day).
- Push options: price per 100 users in proportion to the users you chose, rounded to cents; if the result is positive but lower than €0.50, €0.50 is charged for that single push option. There is no minimum amount for the order as a whole.
- The Total is the sum of all the selected items and it is recalculated by the server when the order is created.
What happens next
- With a start today the promotion goes live as soon as the payment is confirmed; with a future start it stays scheduled: the dashboard shows Scheduled promotion with Starts on and the date.
- The chosen period and users appear in the Payment summary and, after you pay, in the dashboard banner (Period) and in the Active promotions table.
Messages and errors
| Message | Why it appears | What to do |
|---|---|---|
| Calculating audience… | The push audience is being calculated; the count is refreshed every 5 minutes at most. | Wait a few seconds. |
| Audience unavailable | The audience could not be calculated. | Reload the page; if it persists contact support. |
| Not available | The audience of that push option is zero. | Use the other push option or the daily services. |
| This selection overlaps an equivalent or already included promotion. Choose a service or period that adds new visibility. | The period you chose is already covered by a paid or scheduled promotion. | Choose days that are not covered yet or a different service. |
Special cases
- Event tomorrow. The maximum period is a single day: the bar shows … × 1 day until the event.
- Promotion already active. You can buy days after the end of the promotion in progress or services that are not covered yet; an overlap is refused when the order is created, with the message above.
- Audience smaller than 100. You can buy the push anyway: you pay in proportion to the real users, with a minimum of €0.50 for the option.
Rules and limits
- The period cannot go beyond the date of the event nor start before today.
- Push notifications are sold in blocks of 100 users, never beyond the real audience; the audience is recalculated every 5 minutes at most.
- The audience counts only users with marketing consent; delivery of the notification depends on push notifications being turned on on the recipient’s phone.
Related articles
- Promote an event: Base, Standard and Premium packages and other options
- Pay for and activate a promotion